![]() Never miss a delivery Get real-time tracking and delivery. ![]() ![]() The takeaway for brands: Despite all the noise around Amazon’s private label brands, consumers are still looking for the markers of quality that established brands signal. Amazon Shopping offers app-only benefits to help make shopping on Amazon faster and easier than shopping on your desktop. Go to website Your recently viewed items and featured recommendations View or edit your browsing history After viewing product detail pages, look here to find an easy way to navigate back to pages you are interested in. I would even argue that in Amazon’s burgeoning marketplace, which seems to have more generic products sprouting up everyday, brands are more important than ever as a signal of quality, R&D and post-sales support.įeedvisor’s survey found that nearly three-quarters (74%) of consumers cited brand name as an important factor when selecting a product, and 59% of those high-volume daily Amazon shoppers cited brand name as a very important factor when selecting a product. Consumers are looking for recognizable brands on Amazon.įear not, brands are still important to consumers. Your pricing, reviews and products content needs to be accurate and attractive in order to meet the needs of shoppers moving through the shopping journey from research, to consideration, to purchasing.Ĥ. The takeaway for brands: be where customers want to buy (or research) your product. Where consumers check reviews before making a purchase Feedvisor
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